As we know from the skills of advertisers, a combination of image, story and provocative question or statement, is really effective in getting people to think about a particular issue (or product!). We’ve been experimenting with this technique in a learning & development context. Here is one example of a Story Postcard.
The story on this postcard – Example 3 - raises a fundamental issue about care environments: important things are missed because people do not ask questions. In fact, you could easily generalise this out to lots of different kinds of work environments. How does your workplace encourage you to ask questions? What are the questions you… Read more »
The powerful thing about a good story well told is that it will make a connection with just about everyone. Scotland has a reputation for poor nutrition, affecting communities in different ways. The government invests in projects and campaigns to encourage people to adopt a healthy lifestyle, but evidence shows that people’s habits don’t really change. So what… Read more »
Telling stories about the personal impact of accidents on individuals is a powerful way of getting people to sit up and take notice. Jim’s Story is a play that we’ve used often with transport employees (on trains and buses) to bring home to them the reality of being involved in an accident. The effect is to make employees… Read more »